Practice Better Overview & 2025 Industry Position
Practice Better is a leading practice management platform tailored specifically for health and wellness professionals—from nutritionists and dietitians to functional medicine practitioners and coaches. In 2025, it’s setting a high bar for compliance-ready digital tools, streamlined client care, and robust automation across practitioner workflows. As the wellness industry continues to digitize, Practice Better positions itself as a comprehensive, all-in-one solution for managing appointments, records, programs, and communication—all within a secure and HIPAA/PIPEDA-compliant ecosystem.
From Launch to 2025: Practice Better’s Journey
Founded in 2016 in Toronto, Canada, Practice Better emerged from a need for credible, accessible tools that could support the complex workflow of nutrition and wellness professionals. Since then, it has expanded rapidly into a full-featured platform powered by thoughtful UX and compliance-first design. Major milestones include:
- 2016 – Launched as a scheduling and note-taking tool for nutritionists
- 2018 – Introduced client portal and HIPAA compliance
- 2020 – Encrypted telehealth, enhanced EMR integrations
- 2022 – Launched automation workflows and billing tools
- 2023 – Series A funding round fuels U.S. market expansion
- 2024 – API marketplace and advanced workflow automations
Their 2025 strategy centers on deepening platform integrations, developing outcome-based care tools, and empowering hybrid service delivery models for wellness SMEs.
Practice Better Key Features
Practice Better provides five key toolsets that make it a standout in the 2025 practice management software landscape:
- Client Management: Secure, unified client records with progress tracking, food journals, and forms.
- Scheduling & Booking: Smart availability-based booking and calendar sync with Zoom, Google, and Microsoft.
- Telehealth & Messaging: HIPAA-compliant virtual sessions, in-app chat, broadcast messaging via email/SMS.
- Billing & Payments: Stripe + Square integration, client invoicing, membership billing, and promo codes.
- Automation: Intake flows, appointment reminders, protocol delivery, and follow-up automations.
Across all tools, an intuitive dashboard centralizes actions, tasks, and insights.
Workflow & UX
Practice Better is designed for non-tech professionals, offering clean interfaces and logical navigation paths. Key UX advantages in 2025 include:
- Drag-and-drop session planning and appointment templates
- Quick-edit capability from the unified inbox or calendar
- Client “timeline” view with highlights across all activity
- Dedicated mobile apps for both clients and practitioners
Pro Tip: Use Program Builder to automate group coaching deliveries, drip resources, and support hybrid models that scale reach without adding admin hours.
Practice Better Pricing Analysis & Value Metrics
As of July 2025, Practice Better offers four pricing tiers, all annualized with monthly billing available at a slight premium:
Plan | Monthly (billed annually) | Top Features |
---|---|---|
Starter | $25 | 1 Client, Booking, Charting, Protocols |
Professional | $65 | Unlimited Clients, Forms, Messaging, Telehealth |
Plus | $105 | Automations, Team Access (3 users), Payment Integrations |
Group | $145 | Team Messaging, Shared Access, Advanced Reporting |
Value Analysis: The mid-tier Plus plan is best for solo or duo-practitioners who want full automation. Group plans add true team-scale coordination, ideal for clinics.
Competitive Landscape
Platform | Best For | Key Advantage | Monthly Price |
---|---|---|---|
Practice Better | Wellness Providers | All-in-one EMR + Compliance | From $25 |
Jane App | Clinics & Physio | Multi-discipline scheduling | From $74 |
SimplePractice | Therapists | EHR depth + billing | From $39 |
Healthie | Nutritionists | Client app & integrations | From $45 |
Common Use Cases
Practice Better serves over 25,000 providers across key verticals:
- Functional Medicine: Charting, protocol plans, and lab integration
- Nutrition & Dietetics: Client journals, recipes, supplement tracking
- Health Coaches: Program builder, behavior tracking, metrics
- Integrative Clinics: Shared access, team messaging, admin permissions
- Group Sessions: Email/SMS broadcast + client tagging
Practice Better Integrations & Extensibility
The 2025 ecosystem includes:
- Payments: Stripe, Square
- Calendars: Google, Outlook, iCal
- Video: Zoom, proprietary telehealth
- CRM & Forms: Zapier, ClickFunnels, Google Forms
- EMR Bridge: PDF upload, secure email, and lab integration tools
Pros & Cons
- ✔ HIPAA & GDPR compliance across all plans (including Starter)
- ✔ Visual API automations for building workflows without code
- ✔ Client tracking & engagement built directly into protocols and timeline
- ✘ Higher tiers needed for team messaging and automations
- ✘ Learning curve for leveraging full automation potential
- ✘ No native phone support (chat and email only)
Final Thoughts
Practice Better is a category leader for a reason—it deeply understands wellness practice needs, embeds compliance by default, and offers sophistication even for smaller businesses. For solo coaches, it may be more robust than needed initially, but scaling is smooth. Clinics will appreciate the team-based tools and automation flows. The real strength lies in its balance: automation + human care, compliance + usability—and in 2025, few platforms compete on that front.
Practice Better FAQ
Yes, all plans meet HIPAA and PIPEDA compliance standards, ensuring secure handling of PHI (Protected Health Information).
Absolutely. The program builder supports grouped content delivery and session scheduling, making it ideal for coaching cohorts or hybrid models.
Yes, Practice Better currently integrates with Stripe and Square for payments—and offers data export to QuickBooks-compatible formats.
Yes, customizable forms and workflows are core features, allowing tailored intake, feedback, and follow-ups based on your modality.
Yes, they offer separate mobile apps for practitioners and clients, both optimized for ease of use and communication.