Campaign Monitor by Marigold is a cloud-first email marketing and automation platform geared for entrepreneurs, agencies, and SMBs seeking robust outreach without technical headaches. In this 2026 review, we analyze its modern capabilities, pricing, and unique selling points, including new multi-channel functions that help organizations connect with audiences at every step. Discover if Campaign Monitor by Marigold is the right fit for your growth goals—and unlock the latest promo codes inside.
From Launch to 2026: Campaign Monitor by Marigold Timeline
- 2004-2015: Launched as a user-friendly email marketing tool for designers and agencies, quickly adopted by thousands of SMBs.
- 2016-2021: Added automation, templating, and expanded analytics. Integration marketplace grows. Acquired by Marigold (formerly CM Group).
- 2022-2024: Evolved drag-and-drop builder, SMS features, segmentation, and AI-powered personalization for more targeted messaging.
- 2025-2026: Unified campaigns, real-time multi-channel analytics, more integrations, and ongoing support upgrades position Campaign Monitor by Marigold for tech-savvy small business marketers seeking actionable insights and compliant messaging.
Key Features
- Visual Email & SMS Builder: Drag-and-drop editor for on-brand, mobile-friendly campaigns in minutes. Auto-imports your brand logo and colors.
- Personalization & Segmentation: Build intuitive customer segments using demographic, behavioral, or custom data. Send highly tailored, dynamic content for better engagement.
- Marketing Automation: Visual journey designer creates automated series based on behavior (purchases, signups, etc.), fully customizable to nurture leads or re-activate segments.
- Transactional Emails: Ensure consistent branding and optimal deliverability for crucial, event-triggered communications such as order receipts or confirmations.
- Real-Time Analytics Suite: Aggregate performance views, campaign, and subscriber-level metrics – including geographic and device insights – to track ROI and optimize strategy fast.
- Signup Forms: No-code web forms and landing pages to collect subscribers anywhere—website, in-store, or event.
- Link Review Tool: Automated email link checker, ensuring all hyperlinks are current and accurate before sending.
- Compliant Messaging: Built-in GDPR and deliverability tools for safer, global campaigns.
Workflow & User Experience
- Modern dashboard with simple navigation: Launch, automate, and analyze campaigns from a unified workspace.
- Template library designed for non-coders, plus advanced options for agencies and power users.
- Integrated SMS and email orchestration for unified multi-channel strategies.
- Workflow shortcuts such as drag-and-drop segmentation, one-click automations, and quick performance benchmarking.
- Role-based access and collaboration features for teams and agency partners.
Campaign Monitor by Marigold Pricing
| Plan | Key Features | Pricing* |
|---|---|---|
| Basic | Email builder, core templates, analytics, basic automation | From $9/mo (estimated, varies by list size) |
| Unlimited | Advanced automation, segmentation, priority support, unlimited sends | From $29/mo (estimated) |
| Premier | Dedicated onboarding, custom features, enhanced deliverability & support, subaccounts | Custom/Quote |
Feature Comparison: Campaign Monitor vs Key Competitors
| Feature | Campaign Monitor by Marigold | Mailchimp | ActiveCampaign |
|---|---|---|---|
| Drag-and-drop templates | ✔ | ✔ | ✔ |
| Multi-channel (Email & SMS) | ✔ | SMS (add-on) | Conditional |
| Visual customer journeys | ✔ | ✔ | ✔ (Advanced) |
| Real-time link checker | ✔ | ✗ | ✗ |
| Subscriber-level analytics | ✔ | ✔ | ✔ |
| Support response SLA | <90min (weekday avg)* | 24h+ | 12-24h |
| GDPR compliance tools | ✔ | ✔ | ✔ |
Pro Tip: For agencies or distributed teams, Campaign Monitor by Marigold’s white-label and client subaccount features allow true brand customization and permission controls, even on multi-client books of business.
Integrations & Ecosystem
- Integrates directly with Shopify, Salesforce, WordPress, Google Analytics, Unbounce, WooCommerce, and 100+ other marketing, CRM, and e-commerce apps.
- Open API for custom connections.
- Marketplace of pre-built solutions for list growth, customer data, landing pages, e-commerce workflows, and more.
- Plug-and-play signup forms and embeddable widgets for rapid list-building.
Pros & Cons
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Final Thoughts
Campaign Monitor by Marigold stands out in 2026 as a unified marketing automation platform built for fast-growing businesses, agencies, and marketing consultancies. Its balance of usability, robust analytics, and design flexibility – now seamlessly integrating SMS and advanced automation – positions it above legacy email tools for organizations ready to scale. With responsive support and rich integrations, Campaign Monitor by Marigold remains a top contender for anyone prioritizing results-focused communication, without sacrificing brand experience or deliverability assurance.
Campaign Monitor by Marigold FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals fully support your own domain and branding.
Ideal for consultants, service firms, and SMBs needing streamlined automation.
No-integrates seamlessly with both services.
All plans include chat/email; higher tiers include onboarding and dedicated setup help.
