Postscript Review 2025

Postscript Overview & 2025 Industry Position

Postscript is a leading SMS marketing platform purpose-built for e-commerce brands, particularly those on Shopify. Founded to help direct-to-consumer (DTC) brands drive customer engagement and revenue through text messaging, it has become a central pillar in the mobile-first marketing stack. As of 2025, Postscript stands at the forefront of conversational commerce — enabling brands to deliver revenue-generating, personalized experiences via SMS, MMS, and integrations with AI-driven automation tools.

With native compliance tools, deep customer segmentation, and high-converting campaign & automation templates, Postscript offers a solution that’s tailored for growth-stage merchants who prioritize lifetime customer value over vanity metrics. In 2025, with increasing reliance on owned channels and performance marketing diversification, Postscript’s feature-rich platform has only grown more central to omnichannel strategies.

From Launch to 2025: Postscript’s Journey

Postscript launched in 2018, aiming to bring scalable, compliant SMS outreach to Shopify sellers. In the early days, its appeal centered on ease of Shopify integration and simple list-building tools. By 2020, it had added keyword-triggered flows, A/B testing, and deeper automation tools. Key milestones include:

• 2018: Founded by Adam Turner, Alex Beller, and Colin Turner, focused on Shopify integrations.
• 2020: Launched automation tools and keyword playbooks.
• 2021: Raised $35 million Series B to accelerate product development.
• 2022: Introduced Segments, a personalized customer targeting solution.
• 2023: Released generative AI tools for SMS creatives.
• 2024: Added 2-way conversational commerce and outbound support messaging.

Its 2025 strategy centers on blending scalable automation with human-like communication — empowering merchants to use SMS not just for promotions, but for full-loop engagement, support, and transactions.

Postscript Key Features

As of July 2025, Postscript has matured into a robust conversational marketing platform, offering tools for brands at every stage of their SMS lifecycle:

• 2-Way SMS Support: Manage customer replies in real-time or trigger automated responses.
• Playbook Automations: Pre-built flows for cart abandonment, order confirmations, winbacks, and product drops.
• AI Assist: Generates SMS copy based on tone, product, and audience intent.
• List Growth Tools: Opt-in popups, QR-code flows, and keyword campaigns with Shopify-native triggers.
• Segmentation Engine: Define granular audience segments using behavior, order data, CLTV, and more.
• Click-to-Buy Links: Shoppable SMS experiences that link directly to pre-filled carts.

Workflow & UX

Postscript offers a clean, Shopify-native UX with logical flow builders, seamless integration points, and modal editors for campaign creation. Merchants can:

• Set up default responses or rich flows via a visual builder
• Drag & drop steps within automations
• Use the campaign editor to preview live SMS before sending
• Test CTAs and time windows to match purchase behavior

The learning curve is minimal for Shopify-savvy teams. Supportive documentation and a growing partner directory provide added guidance.

Postscript Pricing Analysis & Value Metrics

As of July 2025, Postscript offers three main plans, with clear differences in access and usage:

Credit System: Credits = ~1 SMS segment sent. Usage-based scaling applies once the included amount is exceeded.

Overall Value: Compared to email or paid ads, Postscript delivers a better ROI per user touch for abandoned cart and loyalty campaigns. Ideal for mid-range to large e-commerce merchants.

Competitive Landscape

Postscript competes with a number of SMS and omnichannel solutions. Here’s a brief comparison:

Top Use Cases

Postscript shines across segments, including:

• Shopify-based retailers: Streamlined setup & automation for stores doing $300K+ GMV/year
• Consumer electronics: Launch-day alerts, transactional SMS
• Beauty & wellness: Reorder campaigns & loyalty automation
• Apparel: Back-in-stock and seasonal drop notifications

Postscript Integrations

Postscript integrates with key platforms and tools that help merchants sell and serve more effectively:

• Shopify: Core integration for products, API, checkout, and customer data
• Klaviyo: Sync segments, campaigns, and email/SMS coordination
• Gorgias: Route SMS replies into live support workflows
• Recharge: Subscription and recurring billing flows
• Zapier: Extend logic to 3,000+ apps

Pros & Cons

• Pros: Deep Shopify integration, fast ROI on campaigns, strong segmentation, scalable for 7–9 figure brands
• Cons: SMS-only focus limits omnichannel reach; premium pricing starts at moderate scale; AI copy can be generic if not fine-tuned

Pro Tip: Use Postscript automations alongside keyword-triggered flows to grow lists and segment customers in real-time based on preference and intent.

Final Thoughts

Postscript is one of the most compelling SMS marketing platforms in 2025, especially for Shopify-centric brands. It strikes a smart balance between usability and power — offering hyper-personalized communication tools without getting bogged down in bloat. For growing brands seeking predictable retention, automated flows, and hands-off conversations that convert, it remains a top-tier choice.

That said, teams seeking all-in-one email + SMS + CRM may need to supplement Postscript with other tools. For pure SMS mastery fueled by campaign automation and real-time integrations, this platform excels.

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