soona Review 2025

soona Overview & 2025 Industry Position

soona is a creative content production platform built to meet the speed and scale needs of modern marketing. Positioned at the intersection of tech-enabled content studio and e-commerce media engine, soona empowers entrepreneurs, SMBs, and direct-to-consumer (DTC) brands to create high-quality photos and videos remotely. In 2025, amid the AI-powered marketing boom and rising demand for snackable content across short-form video and marketplaces like Amazon, soona’s hybrid model of virtual shoots, AI-powered editing workflows, and nationwide fulfillment services offers a forward-looking content solution for agile teams.

From Launch to 2025: soona’s Journey

soona began in 2019, co-founded by Liz Giorgi and Hayley Anderson, with a mission to make professional content production simple, fast, and affordable. After releasing its virtual shoot platform in 2020—just in time for the remote-first pandemic pivot—soona quickly gained traction with DTC startups. By 2022, it expanded to multiple studio cities and introduced API-led integrations with platforms like Shopify and Amazon Seller Central.

Key milestones:

• 2019 – Founded with $1.2M in seed funding
• 2020 – Launched virtual shoot capabilities
• 2021 – Hit 10,000 shoots milestone
• 2022 – Raised $35M in Series B; introduced AI-assisted shoot scripting
• 2023 – Shopify x soona app launched; Seller Central integration followed
• 2024 – Rolled out visual asset scoring and smart editing pipeline

2025 thesis: soona focuses on AI-assisted storytelling, deep integrations with e-commerce platforms, and courier logistics for same-week content turnarounds across the U.S.

soona Key Features

soona blends virtual studio technology with physical production spaces and human-led editing to offer three core feature pillars:

• Virtual Shoots: Clients can schedule product shoots with real-time direction via browser interface. Includes real models, props, and stylists.
• AI-Powered Editing: Auto suggestions for crop, style, and music; shoot optimization based on marketplace compliance.
• Shopify & Amazon Integrations: Push photos directly into store listings or Amazon A+ content sections with metadata.
• Creative Strategy Support: Optional script guidance, storyboards, and dedicated creative producers.
• Fast Turnarounds: Receive edited content in 24–72 hours.

Workflow & UX

soona’s platform balances technical depth with intuitive simplicity. Creators upload their shot lists and preferences via a guided intake form. From there, they schedule shoot sessions—virtually, with real-time preview, or drop-ship their products for a fully managed shoot. Live feedback ensures clients can approve lighting, framing, or styling on the spot.

Features like side-by-side comparisons, automated cropping presets, and marketplace-specific templates help even non-designers generate publication-ready assets without extra tools.

Pro Tip: Combine soona shoot packages with their Shopify integration for the fastest product-to-store asset pipeline—ideal for flash sales and seasonal campaigns.

soona Pricing Analysis & Value Metrics

soona uses an a la carte pricing model with transparent rates, making it easy for marketing teams to budget per asset or per shoot:

Value blunt: soona is competitively priced for DTC and SMBs who want custom visual content without hiring a full creative team. Volume discounts and bundles available for larger needs.

Competitive Landscape

Use Cases

• Amazon sellers needing compliant white-background imagery and video highlights in short timeframes
• Shopify brands executing product drops and influencer collabs
• Marketing teams for direct-to-consumer health, beauty, and food products
• Internal corporate teams building team culture or recruiting materials

Integrations & Ecosystem Fit

soona integrations include:

• Shopify – Import products, sync assets into listings directly
• Amazon Seller Central – Push compliant media directly to listings or A+ content
• Canva – Auto-import for additional graphic design workflows
• Klaviyo – Embed video content into lifecycle emails via download links

These integrations help brands move from ideation to publication faster—key for seasonal campaigns and high-volume product catalogs.

Pros & Cons

• Pros:
  • Fast content delivery with real-time shooting
  • Affordable entry pricing per asset
  • Excellent Shopify and Amazon integrations
  • AI-assisted editing saves hours
• Cons:
  • No internal video scripting tools (requires creative brief)
  • Subscription savings only at higher volumes
  • Hit-or-miss support responsiveness during peak seasons

Final Thoughts

For DTC marketers, e-commerce sellers, and lean marketing teams—especially those chasing high-speed product cycles—soona offers an intuitive, AI-enhanced platform to devise, produce, and distribute high-quality visuals fast. It’s not a fit for large enterprises needing bespoke creative campaigns, but for agile teams who want efficiency-driven formats with real human talent, soona’s 2025 stack is hard to beat.

soona Q & A