A popular customer IT support/helpdesk platform (also used for external customer service). For internal IT, Zendesk can serve as a…

As software becomes core to many businesses, even SMB IT teams manage code or scripts. GitHub Enterprise Cloud provides private…

A specific tool (now under SolarWinds) for website uptime and performance monitoring. SMBs use Pingdom to get alerted if their…

A lightweight remote desktop software, similar to TeamViewer but newer. It enables IT or support technicians to remotely connect to…

An industry-leading all-in-one marketing platform(with CRM). HubSpot offers tools for email marketing, blogging, SEO, social media, landing pages, and marketing…

A hugely popular email marketing service that has evolved into a marketing platform. Mailchimp enables businesses to create and send…

The go-to web analytics tool (recently GA4) used to track website visitor traffic, behavior, and marketing campaign performance. Google Analytics…

A leading social media management platform. Hootsuite allows marketers to schedule and publish posts across multiple social networks (Facebook, Twitter/X,…

A simple, SMB-friendly social media scheduling tool. Buffer lets users plan and queue up posts for the major social channels,…

The leading platform for IT Service Management (ITSM), used to manage IT support tickets, changes, assets, and more. ServiceNow provides…

Atlassian’s IT service desk tool, built on Jira. Enables IT teams to track service requests, incidents, and changes in a…

A modern ITSM tool by Freshworks, geared towards mid-market and smaller IT teams. Freshservice features an easy interface for ticket…