An all-in-one SEO and digital marketing toolkit. SEMrush is used for keyword research, tracking search rankings, competitor analysis, and optimizing…

A top SEO software primarily known for its powerful backlink analysis and keyword research. Ahrefs maintains one of the largest…

An established SEO platform offering keyword tracking, site audits, and backlink analysis (though smaller index than Ahrefs). Moz is known…

A powerful marketing automation platform mainly used by mid-sized and enterprise, but also scaling startups. Marketo allows sophisticated email automation,…

An email marketing service popular with small businesses and nonprofits for its ease of use and strong support. Constant Contact…

An affordable yet very powerful marketing automation and CRM platform for SMBs. ActiveCampaign combines email marketing with automation workflows that…

A fast-growing email and SMS marketing platform specifically built for e-commerce businesses. Klaviyo integrates with Shopify, WooCommerce, etc., to use…

As software becomes core to many businesses, even SMB IT teams manage code or scripts. GitHub Enterprise Cloud provides private…

A specific tool (now under SolarWinds) for website uptime and performance monitoring. SMBs use Pingdom to get alerted if their…

A lightweight remote desktop software, similar to TeamViewer but newer. It enables IT or support technicians to remotely connect to…

An industry-leading all-in-one marketing platform(with CRM). HubSpot offers tools for email marketing, blogging, SEO, social media, landing pages, and marketing…

A hugely popular email marketing service that has evolved into a marketing platform. Mailchimp enables businesses to create and send…