Copper(formerly ProsperWorks) Overview & 2025 Industry Position
Originally built to work seamlessly within Google Workspace, Copper(formerly ProsperWorks) has positioned itself as the go-to CRM for small to midsize businesses (SMBs) that value ease of use and deep G Suite integration. As of 2025, with new AI-powered automation, Copper has doubled down on its “no busywork” ethos — offering teams a smarter way to build pipelines, track interactions, and automate follow-ups without leaving Gmail or Google Calendar. In an industry shifting rapidly toward intelligent CRM systems, Copper remains uniquely focused on native simplicity over flashy dashboards or clunky customizations.
From Launch to 2025: Copper(formerly ProsperWorks)’s Journey
Founded in 2013 as ProsperWorks, the platform made early waves as the only CRM built specifically for G Suite. In 2018, it rebranded to Copper and secured $15M in Series B funding to modernize and scale its infrastructure. Key milestones include:
- 2013: ProsperWorks founded with focus on Google API-native CRM infrastructure
- 2016: Recognized as the #1 CRM for G Suite
- 2018: Rebrands to Copper; receives Series B funding
- 2020: Launches workflow automation and improved reporting
- 2022: Integrates lightweight AI suggestions and email tracking
- 2024: Debuts Smart Fill AI™ for auto-data entry and forecasting
In 2025, Copper is laser-focused on “CRM without the busywork” — leaning into AI-driven automation while preserving the intuitive user experience that made it popular with Google Workspace users worldwide.
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Key Features of Copper(formerly ProsperWorks)
Copper’s standout strength lies in its ability to seamlessly integrate within the Google Ecosystem. Its 2025 features set include:
- Smart Fill AI™: Auto-completes contact fields and syncs conversation history across Google tools
- Workflow Automation: Drag-and-drop interface to trigger tasks, emails, pipeline updates
- User-Centric Views: Customize dashboard views based on role — sales, ops, or leadership
- Lead Management: Visual Kanban pipelines for multiple funnels
- Mobile App: One-tap call logging, note dictation, and smart scheduling
Workflow & UX Simplicity
Copper’s interface feels like an extension of Gmail — not an interruption. With no need for tabs or separate screens for CRM tasks, it makes user adoption frictionless. Drag-and-drop deals, hover-based activity previews, and color-coded status tags allow users to work visually yet powerfully. The mobile app closely mirrors this design ethos, eliminating clicks and making CRM updates natural and fast.
Copper(formerly ProsperWorks) Pricing Analysis & Value Metrics
| Plan | Monthly (per user) | Key Features |
|---|---|---|
| Basic | $29 | Email sync, pipelines, tasks, calendar integration |
| Professional | $69 | Workflow automation, lead scoring, templates, analytics |
| Business | $129 | Full Smart Fill AI™, goal tracking, unlimited pipelines, integrations |
Value Assessment: Copper is a premium-priced CRM, but extremely high in ROI for Google Workspace-native teams — often reducing manual CRM time by 30–50%.
Competitive Landscape
| CRM | Ideal For | Strength | Weakness |
|---|---|---|---|
| Copper | Google Workspace SMBs | UX, AI automation | High price |
| HubSpot | Marketing & Sales Teams | Free tier, emails | Steeper learning curve |
| Pipedrive | Sales teams | Pipeline visuals | Limited integrations |
| Freshsales | Small businesses | Built-in calling | Less G Suite integration |
Best Use Cases
- Agencies wanting Gmail-integrated sales tracking
- SaaS companies needing auto-logged emails/client interactions
- Consultants managing small deal pipelines with automated tasks
- International remote teams relying on Google Meet + Calendar
Integrations in 2025
Beyond native Google apps (Gmail, Calendar, Docs, Drive), 2025 integrations now include:
- Slack – activity & reminder notifications
- Zoom – integrates meetings with client records
- QuickBooks – syncing invoices with client profiles
- Zapier – access to 2000+ automation flows
- Mailchimp – personalized campaign pushes from Copper data
Pros & Cons
- Pros: Ultra-clean UI, best Gmail CRM experience, strong AI-powered automations, low learning curve
- Cons: Price point above entry-level CRMs, no built-in calling/outreach tools, limited non-Google integrations compared to enterprise CRMs
Final Thoughts
If your team lives inside Google Workspace, Copper(formerly ProsperWorks) offers both elegance and productivity gains unmatched by traditional CRMs. It eliminates painful data entry, automates follow-ups, and runs beautifully even for non-technical teams. The biggest tradeoff is price: Copper offers immense speed and clarity, but not the lowest-cost tool. Teams outside G Suite or needing native dialers/email marketing may prefer other platforms. That said, Copper(formerly ProsperWorks) is arguably the most intuitive CRM for SMBs in 2025.
Pro Tip: Maximize Smart Fill AI™ by connecting both Gmail and Google Calendar — it’ll pre-populate contacts, label deal stages, and suggest next actions automatically.
Copper(formerly ProsperWorks) FAQ
Yes, Copper is ideal for small teams that use Google Workspace. It’s simple to set up and doesn’t require intensive training.
No, there is no free plan as of 2025, but the company does offer a 14-day free trial for all tiers.
Copper is designed exclusively for Google Workspace and does not currently support Outlook or Microsoft 365 integrations.
Yes — using templates, workflows, and triggers, Copper can automatically send personalized emails tied to pipeline stages or contact changes.
Copper offers live chat and email support. Phone support is limited to Business-plus accounts with SLA contracts.
