Bïrch (Formerly Revealbot) Overview & 2025 Industry Position
Once known as Revealbot, Bïrch (Formerly Revealbot) has evolved from a performance ad automation tool into a full-stack growth engine for marketing and media buying teams. Its rebrand signals a broader solution strategy — centered around intelligent decision-making, multichannel automation, and granular visibility.
In 2025, Bïrch’s core value lies in helping teams optimize paid media spends in real time using advanced rule logic, predictive signals, and AI-assisted insights. It blends the automation depth of a developer tool with the usability of a marketer’s dashboard.
From Launch to 2025: Bïrch (Formerly Revealbot)’s Journey
Revealbot launched in 2017 as a set of automated rules for Facebook Ads — filling a gap between Meta’s native features and full-blown agency platforms. By 2020, it supported Google, Snapchat, and TikTok Ads with sophisticated rule engines. In 2022, it introduced collaborative workflows for teams and brought deeper reporting capabilities.
Key milestones:
- 2017: Revealbot launches with custom rules for Facebook Ads
- 2019: Adds Google Ads and creative rotation features
- 2021: Launches Slack integrations and team workflows
- Q2 2023: Rolls out AI-powered budget prediction beta
- Q4 2024: Rebrands to Bïrch, signaling expansion beyond rules
- 2025: Emphasizing real-time insights, cross-channel automation, and scale-friendly collaboration
For 2025, Bïrch aims to be the automation nervous system for digital growth teams.
Key Features of Bïrch (Formerly Revealbot)
Across every plan, Bïrch provides a modern control layer for paid media teams. Its standout features in 2025 include:
- Multichannel Rule Automation — Power custom triggers and bulk actions across Meta, Google, TikTok, and more.
- AI-Powered Budget Optimization — Suggestions + auto-adjustments based on spend pacing, CPL/ROAS trends, and creative fatigue.
- Collaboration Workflows — Commenting, versioning, access controls, and cross-team asset visibility.
- Performance Dashboards — Custom panel layouts, client views, smart signals, and historical benchmarks.
- Creative Testing Engine — Auto-run A/B tests, analyze winning assets, rotate low performers out.
- Slack & Discord Alerts — Real-time pings for campaign issues, creative fatigue, or spend anomalies.
Workflow & UX
Bïrch offers a crisp, left-column navigation model with streamlined workflows and flexible dashboards. Rule creation is intuitive, with nested logic blocks and real-time previews.
Its UX emphasizes transparency: any team member can view how automations are built or triggered. Great for agencies and growth squads juggling dozens of campaigns.
Pro Tip: Use Slack automations to instantly alert channel members when ROAS drops or pacing exceeds 20% of daily budget.
Bïrch (Formerly Revealbot) Pricing Analysis & Value Metrics
All pricing below verified July 2025. U.S.-based pricing with monthly billing — discounts available for annual commitments.
| Plan | Price (Monthly) | Ad Spend Range | Includes |
|---|---|---|---|
| Startup | $99 | Up to $10k | 1 user, Meta + Google rules, core reports |
| Growth | $249 | $10k–$75k | 3 users, multichannel rules, testing engine |
| Scale | $529 | $75k–$300k | Unlimited users, AI tools, full integrations |
| Enterprise | Custom | $300k+ | Dedicated support, sandbox & SSO |
Value Verdict: Bïrch delivers high ROI when managing complex, multi-platform campaigns — especially beyond $10k/month spend.
Competitive Landscape
| Platform | Strengths | Ideal For |
|---|---|---|
| Bïrch | Cross-platform rules, creative testing, budget AI | Scaling teams & agency pods |
| Madgicx | Creative analytics, media buyer tools | E-com teams who wear many hats |
| Triple Whale | Attribution, e-comm dashboards | Shopify-first brands |
| Hyros | Deep attribution focus | Info product & lead gen |
Use Cases for Bïrch (Formerly Revealbot)
- DTC brands scaling Meta & TikTok
- Agencies managing high-volume accounts
- In-house media teams balancing budgets & testing
- B2B growth teams using paid search + lead nurture
Bïrch (Formerly Revealbot) Integrations
Supported integrations as of July 2025:
- Ad Platforms: Meta, Google, TikTok, Snapchat
- Comms: Slack, Discord
- Data Tools: Google Sheets, Looker
- Team Tools: Notion, Zapier, Asana (beta)
Pros & Cons
- ✔ Cross-platform automation at scale
- ✔ Exceptional for creative testing
- ✔ AI spend pacing and alerts work reliably
- ✘ Learning curve for advanced rule logic
- ✘ Slack/Discord only for notifications
Final Thoughts
Bïrch (Formerly Revealbot) is ideal for growth-oriented teams managing cross-platform advertising — especially those needing automation, insights, and clear collaboration across functions. While not plug-and-play for solo operators, its power unlocks once complexity enters the picture.
Bïrch (Formerly Revealbot) FAQ
Yes, Bïrch supports rule automation and performance metrics for TikTok Ads campaigns as of July 2025.
Yes. All paid Bïrch plans include multi-user access and permissions — ideal for agency or fractional team collaboration.
Yes, Bïrch offers up to 20% off for annual prepaid plans across all tiers.
Bïrch offers in-app live chat support on Growth and above; Startup and Scale plans include ticket support as well.
Yes. Bïrch supports native Discord alert integration for rule triggers and performance constraints.
