BetterCloud Review 2025: Features, Pros & Cons + Pricing Guide

BetterCloud streamlines SaaS operations with deeper automation, advanced data governance, and 2025-ready integrations for modern IT teams.
Scott Charles

•5 min read•

BetterCloud Overview & 2025 Industry Position

BetterCloud is a leading SaaS Management Platform (SMP) designed to empower IT teams with powerful automation, visibility, and control across their application ecosystems. Established as a pioneer in SaaSOps, BetterCloud helps mid-sized and enterprise organizations tackle the challenges of sprawling app stacks—like compliance, configuration drift, and data exposure risks. Heading into 2025, BetterCloud solidifies its position by focusing on automated governance, zero-trust workflows, enhanced integration flexibility, and a user-first interface designed for evolved security postures.

From Launch to 2025: BetterCloud’s Journey

Founded in 2011, BetterCloud started as a management tool for Google Apps before pivoting to a SaaS-neutral security and automation platform. Key milestones include:

  • 2011: Launched for Google Apps administration.
  • 2016: Introduced first SaaS integrations beyond Google Workspace.
  • 2018: Raised $60M Series E and focused platform on enterprise automation.
  • 2020: Unveiled Zero-Touch SaaS automation framework.
  • 2023: Expanded workflows to support Microsoft 365, Slack, Salesforce, and Okta.
  • 2025: New focus on AI-driven anomaly detection and deep usage analytics to help IT proactively manage application value and risk.

The 2025 thesis: BetterCloud aims to unify SaaS management under a single, automated control plane that adapts to the evolving hybrid-cloud enterprise workplace.

BetterCloud review 2025 hero — product timeline and strategy highlights
BetterCloud’s evolution from launch to 2025, with the strategy that defines this year.

BetterCloud Key Features

BetterCloud delivers a tightly integrated suite of management and security tools for IT admins overseeing large SaaS portfolios. Key features in 2025 include:

  • SaaS Automation: Create if-this-then-that workflows for onboarding, offboarding, and configuration management.
  • Data Loss Prevention (DLP): Scan shared content across platforms for exposure and compliance violations.
  • User Lifecycle Workflows: Automate onboarding/offboarding across apps such as Google Workspace, Slack, Dropbox, and Zoom.
  • Policy Engine: Enforce configurable policies—like password resets or license revokes—automatically across applications.
  • Granular Access Control: Implement least-privilege principles via role-based access and team-specific configurations.
  • Audit & Alerting: Instant alerts for privileged actions, unsanctioned app installs, or shared document exposures.
BetterCloud automates complex SaaS operations with a clean, visual rules engine.

Workflow & UX

BetterCloud pairs enterprise-grade power with a user-friendly design. The admin panel offers a visual rules builder, real-time policy scanning, and role-based shortcuts, all within a layout optimized for speed and clarity. Navigation uses a side-panel structure with quick switching between app integrations, workflows, and policy templates. Admins praise its contextual tooltips, live policy testers, and detailed activity logs that make troubleshooting pain-free.

BetterCloud Pricing Analysis & Value Metrics

As of July 2025, BetterCloud offers licensing based on the number of users and modules activated. Pricing levels are:

TierPrice/User/MonthIncluded Features
Essential$8Core integrations, workflow automation, basic DLP, alerting, onboarding/offboarding templates
Premier$14Advanced workflows, custom scripts, granular access logs, Slack/Teams integrations
EnterpriseCustomUnlimited integrations, priority support, API access, dedicated CSM

Value Insight: BetterCloud costs more than many admin tools but delivers significant ROI in admin time savings, compliance avoidance, and scaling IT without headcount.

BetterCloud Discount Code

View current offers

Get started
BetterCloud pricing tiers offer flexibility depending on deployment scale and integration needs.

Competitive Landscape

While competitors such as Torii, Zylo, and SailPoint offer point features or alternative approaches, BetterCloud excels in integrated automation and policy control.

PlatformStrengthIdeal For
BetterCloudAutomation + DLP + Workflow EngineIT-led procurement and compliance
ToriiDiscovery + Shadow IT VisibilityFinance-led SaaS discovery
ZyloContract & Usage ManagementLarge org license optimization
SailPointIdentity GovernanceEnterprises w/ SSO & zero trust infosec

Use Cases

BetterCloud supports IT-centric organizations adopting modern SaaS and hybrid workplace models:

  • Enterprise IT Teams: Automate compliance and keep control of distributed employee data.
  • Tech-Forward SMBs: Streamline IT support without growing staff.
  • Education: Enforce sharing policies across Google Workspace and drive accountability.
  • Healthcare & Legal: Maintain HIPAA or GDPR compliance via consistent SaaS audit trails.

BetterCloud Integrations

BetterCloud integrates with 80+ SaaS platforms, including:

  • Google Workspace, Microsoft 365, Okta
  • Dropbox, Box, Egnyte
  • Slack, Teams, Zoom, Webex
  • Salesforce, Zendesk, Jira

Its extensible integration layer enables custom trigger points, API syncing across platforms, and template reuse for repetitive policy actions.

Supports over 80 SaaS platforms including Slack, Okta, Microsoft 365, and Google Workspace.

Pros & Cons

  • Pros:
    • Powerful automation plus policy enforcement
    • Visual rule builder easy to learn
    • Multi-app support from Day 1
    • Granular logging and alerting
  • Cons:
    • Initial setup can be time consuming
    • Premier features can get pricey at scale
    • Some integrations not as deep as others

Pro Tip: Start with an onboarding/offboarding workflow—it’s the highest ROI automation and showcases BetterCloud’s true value quickly.

Final Thoughts

For IT teams navigating complex SaaS ecosystems in 2025, BetterCloud delivers robust automation, deep policy control, and evolving AI features that make it a future-ready investment. While it may present a learning curve and higher entry cost than lightweight alternatives, its value grows exponentially for organizations seeking compliance, security, and scale without team bloat. Recommended for mid-sized to enterprise IT departments prioritizing SaaS security automation.

BetterCloud FAQ

Related Posts

ManageEngine (from Zoho Corp) provides a broad portfolio of IT management solutions often priced for SMB budgets. This includes ServiceDesk Plus (helpdesk), OpManager (network monitoring), Endpoint Central (device management), etc. Increasingly, these are offered as cloud versions. SMBs like ManageEngine for its balance of features and cost, effectively bringing “enterprise” IT capabilities (like unified endpoint management) within reach of smaller IT teams.
Read Review
A widely-used tool for remote IT support and screen sharing. TeamViewer lets IT staff remotely control employees’ computers or customers’ devices to troubleshoot issues. It’s cloud-mediated (no complex VPN needed), secure, and works across Windows, Mac, Linux, and mobile. Many MSPs and internal IT teams rely on TeamViewer for day-to-day support of distributed staff.
Read Review
The leading Apple device management solution, provided as a cloud service (Jamf Now for small biz, Jamf Pro for enterprise). If a company uses MacBooks or iPads, Jamf lets IT remotely configure settings, deploy apps, enforce security policies, and track inventory. As SMBs increasingly adopt Apple devices, Jamf ensures those endpoints are managed and secure similar to how Microsoft’s tools manage PCs.
Read Review
Microsoft’s cloud endpoint management for Windows PCs, mobile devices, and now even Linux/Mac. Intune allows small IT teams to enforce security (e.g. require PIN on phones), push software or configurations, and wipe lost devices – all from a web console. It integrates with Azure Active Directory for identity-based management. Part of Microsoft 365 Business plans, it gives SMBs powerful device management without on-prem servers.
Read Review