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A CRM designed specifically to integrate with Google Workspace (Gmail/Sheets/etc.). Copper lives inside Gmail and Calendar, so users can add leads or see CRM details right from email. It’s this tight Google integration that differentiates it – if a company runs on Gmail and wants a CRM that feels like part of it, Copper is often chosen. It’s relatively simple and focuses on pipeline and contact management without too many extraneous features. great for small sales teams that love Google’s UI and want minimal friction in adoption.

The market-leading Customer Relationship Management (CRM) platform, used by sales teams worldwide. Salesforce provides a highly extensible system to manage leads, accounts, contacts, and deals with robust tracking and reporting. Its strength lies in customization and a vast app ecosystem – you can tailor workflows, automations, and integrations for almost any sales process. While traditionally used by larger companies, Salesforce offers small business editions, and many SMBs adopt it as they need a scalable CRM that can grow with them. It’s known for pipeline visibility and analytics that help drive sales efficiency.

A free (core CRM) platform that’s part of HubSpot’s suite, very popular with small businesses for its simplicity and power. HubSpot CRM manages contacts, companies, deals, and tasks in a friendly interface – with unlimited users for free. It integrates seamlessly with HubSpot’s Marketing and Service Hubs. Features like email tracking, meeting scheduling, and a built-in dialer give sales reps productivity boosts. It’s especially great for teams new to CRM, as it requires minimal setup and offers a lot of value out-of-the-box (and you can upgrade for advanced features as needed).